I was surprised this evening when I visited Twitter and saw a call to action box that suggested to “Send Tweets to Facebook.”
When you click on the box, you are taken to the profile section of your account settings, where you can sign in to your Facebook account.
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First off, to all the digital marketers out there, I HIGHLY suggest you do not do this. Nobody wants to see your #s or @s or RTs in their Facebook news feed. Not to mention that it is unlikely a tweet posted on a Facebook page is going to weigh very heavily in EdgeRank (the algorithm Facebook uses to determine what shows up where in your news feed). Feel free to use the same content, but take the extra five minutes and create an optimized post specifically for Facebook. It makes a world of difference.
Twitter making Facebook connectivity a homepage CTA is a very interesting development given Twitter’s recent actions to restrict their API and shut out a number of other social platforms.
I really don’t see much of a difference between sending Tweets to Facebook and sending Tweets to LinkedIn as status updates, which is what LinkedIn had been doing for a while….before Twitter cut LinkedIn off.
What do you think about this development? Change of heart? Share your thoughts in the comments below!