To help out Olympic attendees get around town this Summer, eTips has included London in its stable of apps. In addition to the super-cool AR guides, the app also includes offline maps, in-depth metro information, customizable itineraries and hotel/restaurant guides.
The app is available for iPhone, iPad and Blackberry. It is interesting that they chose to build a Blackberry version and no Android.
This travel guide app ranks only behind the Muppet Band-Aids on my list of great ideas for AR technology. It is amazing how far mainstream usage of AR has come in just one year. I really like seeing appmakers and brands putting AR technology to use to add real value to their products rather than just creating a wow feature that is superfluous and offers little substance.