Here we are at the end of another year, with only a few short weeks left until we start a new one. Now is the time where us online marketers like to take note as to what happened this past year, and to start making predictions as to what 2014 may bring.
Did you know that 2014 will mark the 20th year since the first display ad was released? Display advertising has undergone many changes over the years, but is still a huge factor in most online marketing strategies.
In the first half of 2013 alone, display advertising had increased by over 26% from the same time period in 2012. With this major increase of ads in the digital space, it has become vital to keep a competitive edge.
It may seem alarming, but the average click through rate (CTR) in the United States for online ads is 0.1%. This is due to the abundance of ads being placed in front of Internet users on a daily basis, which in turn creates banner blindness.
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With so many challenges with display advertising, why are so many marketers still on the bandwagon? Answer: Because it works!
To find success with display advertising, you simply have to do your market research. You need to figure out what works for your audience, so that you can make ads that jump off the page and successfully grab people’s attention.
One of the best ways to get inspiration for creating ads that work is to take a peak into what’s working for your competitors, or even other brands with a similar target niche. The following infographic was put together using WhatRunsWhere’s Top Ads feature to show you all of the top performing display ad sizes from the past year.
Check out this year’s most successful display ads from each banner size category…