You know you need to market your products and services to get the word out, enhance brand recognition, and motivate sales; but do you know how to boost response rate for your digital and print marketing campaigns? The following five cool marketing tools promise to help boost response rates. Which are you most interested in trying?
The Advanced Marketing Institute says that professional copywriters write headlines that are composed of between 30 to 40 percent EMV (Emotional Marketing Value) words, and the best headlines come in at 50 to 75 percent EMV. This free tool lets you analyze your headline EMV percentage for specific industries, and also reveals whether your headline is more empathetic, intellectual, or spiritual in nature based on the EMV words you use. The higher your headline EMV, the better your response rate. Perfect for both digital and print marketing.
You know you should engage in A/B split testing for your website, especially your landing pages, but you also know how time-consuming and expensive it can be to design and develop multiple versions of your website pages, then measure and analyze data to boot. Optimizely lets you create multiple variants of your pages with an easy-to-use point-and-click interface, then deploys your pages and analyzes results for you – no coding skills required. The service starts at $17/month.
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Unlike the other tools on this list, Scoop.It doesn’t work directly with your marketing campaigns. Instead, it’s a powerful content generation engine that lets you curate content related to your topics. The reason I’ve included it is because you can use Scoop.It to practically automate a credible online presence that has valuable content for your customers – that credibility will lend trust in your brand, which will ultimately increase response rates for your marketing materials. The basic service is free, and business plans start at $79/month.
One of the most powerful response-boosting tools available, period. Five Second Test lets you test your landing pages against first impressions from real people – not robots. You can buy tests or earn free tests by weighing in on others’ landing pages.
5. Crazy Egg
Crazy Egg employs web page heat mapping to help you make decisions that will improve your conversion rates. After a free trial, plans start at $9/month for up to 10,000 impressions, and come with Crazy Egg’s guarantee to increase your response/conversion rates within 30 days. I like guarantees, and companies that confident enough to offer them in this realm are definitely worth a look – especially when you’re only putting $9 at risk!
What tools do you use to boost response rate?
Note: This post is a guest post from a member of our DMR Insider Community.
Image credit: Rodrigo Senna via flickr