Whereas many AR campaigns to date have focused on placing markers in specific mediums, the new Tic Tac effort uses print ads, drink coasters, bus stop advertising, billboards and even on their product packaging.
The Android/iOs app, Tic Tac Viewr, offers up games and tips, depending on the ads or packaging that it is viewing. AR markers can also be downloaded and printed from the Tic Tac Facebook page if you don’t have a Tic Tac ad around and want to try it out.
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I really like the idea of brands expanding the amount of offline advertising that they integrate AR into. It costs more, but making your audience less limited gives you a bigger audience to market to beyond the advertising.
Of course, you can place AR markers everywhere and your app will still not be overly successful if the content isn’t very good. Unfortunately, Tic Tac’s content is lacking. The games are a bit cheesy and I really don’t see users sticking around long, let alone re-using the app.
Check out Tic Tac’s promo video for the app and try it out for yourself. Let us know what you think by leaving a comment. Is it worth the investment?