Lynx essentially took over a building in Sydney, Australia and placed LED screens in the windows. They then ran somewhat risqué ads (for which Axe/Lynx is known) on the screens. Ok, nothing earth-shattering there….well, there is a twist.
The ads include a few steamy love scenes and some that are just plain bizarre (like a dog swimming in a room full of water), but here is the catch- they are all invisible to the naked eye.
The ads were created so they can only be seen with the special sunglasses that Lynx brand ambassadors passed out across the street from the building.
Lynx is calling this the “World’s First Invisible Ad.” I have no idea if that is true, but it is pretty cool nonetheless.
Here’s the promo clip for the activation…