With the Olympic opening ceremony upon us, I thought I would share this infographic that displays the amazing amount of digital activity that surrounds some of the larger official Olympic sponsors like McDonald’s, Coca-Cola and Samsung.

Social adoption is at an all time high, and these games are well positioned to set all sorts of digital records and provide digital marketers with valuable case studies to sift through and learn from for months to come.

The next couple of weeks are going to be fun. Go Team USA!

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Written by Craig Smith

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