They are giving away health-related gifts like workout gear, yoga classes and gift cards to Twitter users that:
A user gains an additional contest entry each time they use the hash in a resolution with no cap (of course) on how many times they can use it.
The promo is part of The Cheesecake Factory’s Skinnylicious campaign that features a new line of low-calorie food items on their menu.
Here is why I think this particular campaign tactic is a good idea- This is a restaurant chain with the word ‘Cheesecake’ in their name and they are trying to promote a healthy line of food items. That is a tough mountain to climb. Rewarding Twitter users for including the name of the food line in something that they would naturally tweet out anyways, and even better, incentivizing them to tweet it multiple times- is a pretty good approach.
Do you agree? Is this a good promotional tactic?