Last updated on

Taylor Swift’s Red Gets an Augmented Reality Makeover

taylor swift red albumAugmented Reality app-maker Aurasma announced this week that they have spruced up the official Taylor Swift app, by adding additional augmented reality content.

Now, when someone hovers over the cover of Taylor Swift’s latest album Red, using her app, they will unlock exclusive new video footage of Swift. Scanning displays in Wal-Mart with the app will also reveal the new video.

Starting to notice a trend? Yes, it seems that augmented reality is starting to catch on as a digital marketing tactic for musicians. Just in the past few months, we have seen Justin Bieber, Rick Springfield and now Swift employing the 3D technology to bring additional interactive content to their fans.

The official Taylor Swift app is free and can be downloaded from iTunes and Google Play.

Trending on 10Things...

10 Things You Didn't Know About Black Friday
I never understood Black Friday. People head out in the middle of the cold night (now almost afternoon) on Thanksgiving just to wait in line for hours to buy a … more

Google Releases Top 10 Trending Holiday Toy Searches for 2014
Google searches are generally a pretty decent barometer of what is popular and this year, everyone's favorite digital conglomerate is using their search da … more

10 Things You Didn't Know About Thanksgiving
It’s that time of year again; a time to give thanks; a time for football; a time for parades; a time when families gather round a table to share in a feast usua … more

Top 10 (and Bottom 5) Shows from NBC's Thursday Night "Must-See TV" Lineup 1982-2004
For Generation Xers and older Millenials like myself, TV on Thursday nights was once appointment-viewing. Starting in 1982 with a lineup of hits like Cheers, Fa … more

What are the Top 10 Most Annoying Sounds?
We all have a specific sound that we just can't stand to listen to. With me, it is excessive stirring and slurping of drinks. OK, that's probably two … more

The following two tabs change content below.

Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Sports, LEGO, Star Wars, Tech Gadgets and all things Boston.