Tag Archive for youtube

The Rise of Video Marketing

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Video is the future of content marketing…a bold statement you may think, but this really is undeniable. Research has shown that the average internet user watches around 206 videos each month and so it’s a total no-brainer that video is set to become the content king.

As we become increasing scanners, with heaps of content at our disposal, marketers need to find ever more engaging ways of getting their content seen. Unlike reading articles, video has an impressive 79% completion rate, and so its no wonder this is quickly becoming the go-to marketing platform.

Already, 70% of marketers now include video in there overall marketing strategies, positing them as a vital mart of campaigns. So, if your business isn’t reaping the endless benefits of video then what on earth are you waiting for? Video is undeniably the most powerful marketing tool on the web; it’s persuasive, memorable and search engines love it!

New and Updated YouTube Stats

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The new stats keep rolling on and today’s updates and additions are to my YouTube stat post.

YouTube used to be one of the tougher social network to get stats for, but with the increasing industry focus on video marketing, more and more studies and insights are coming out more regularly. It is now one of my fastest-growing posts.

Some of the stat additions include:

How Many People Use 800+ of the Top Social Media, Apps and Digital Services?

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Ever wondered how many people use your favorite social network, app or digital service? You’re in luck.

Here is my monthly, running tally of how many people are using some of the top social media, digital services and mobile apps updated for January 2015 (the best I could find, at least). This list grows pretty regularly. It began with a simple listing of some of the obvious social networks like Facebook, Twitter, LinkedIn, Skype, YouTube, WhatsApp, etc; then grew to include digital services like Amazon, Google, eBay, Netflix and Pandora; then the focus turned to APAC social and digital properties like Weibo, WeChat, JD.com, LINE and Renren; and lately, I have been focused on updating current listings, adding in new ones along with smaller niche ones that I may have overlooked at the beginning. This post now includes over 800 listings and more are added almost weekly.