By the Numbers: 10 Amazing Twitch Stats

With the news that YouTube is about to launch a video gaming product, I thought it would be interesting to take a look at the most notable current player (no pun intended) in the video game streaming space:

Twitch has only been around for about four years, but they certainly have done a great job building a gigantic, loyal audience, while staying somewhat under the radar of the mainstream tech media. They didn’t, however, sty off the radar of some of the industry heavyweights, as Amazon won a bidding battle last year and purchased Twitch for almost $1 billion.

So what did Amazon get for all those $$$? The numbers are pretty amazing for a “niche” platform. Apparently, there are a lot of people interested in live streaming video games. Here are some of the more interesting Twitch stats I was able to dig up…

The Rise of Video Marketing

Video is the future of content marketing…a bold statement you may think, but this really is undeniable. Research has shown that the average internet user watches around 206 videos each month and so it’s a total no-brainer that video is set to become the content king.

As we become increasing scanners, with heaps of content at our disposal, marketers need to find ever more engaging ways of getting their content seen. Unlike reading articles, video has an impressive 79% completion rate, and so its no wonder this is quickly becoming the go-to marketing platform.

Already, 70% of marketers now include video in there overall marketing strategies, positing them as a vital mart of campaigns. So, if your business isn’t reaping the endless benefits of video then what on earth are you waiting for? Video is undeniably the most powerful marketing tool on the web; it’s persuasive, memorable and search engines love it!

How Many YouTube Videos are Uploaded to Facebook Every Minute? (New and Updated YouTube Stats)

It’s been a little while since my last round of YouTube stat updates and additions, so recently I spent a little time with (almost) everyone’s favorite video sharing network.

Below are a few of the new and updated YouTube stats. As always, be sure to check out the full post here for a complete listing of all things YouTube.

How Many People Use 1000+ of the Top Social Media, Apps and Digital Services?

Ever wondered how many people use your favorite social network, app or digital service? You’re in luck.

Here is my monthly, running tally of how many people are using some of the top social media, digital services and mobile apps updated for November 2015 (the best I could find, at least). This list grows pretty regularly. It began with a simple listing of some of the obvious social networks like Facebook, Twitter, LinkedIn, Skype, YouTube, WhatsApp, etc; then grew to include digital services like Amazon, Google, eBay, Netflix and Pandora; then the focus turned to APAC social and digital properties like Weibo, WeChat,, LINE and Renren; and lately, I have been focused on updating current listings, adding in new ones along with smaller niche ones that I may have overlooked at the beginning. This post now includes over 900 listings and more are added almost weekly.

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New and Updated YouTube Stats

The new stats keep rolling on and today’s updates and additions are to my YouTube stat post.

YouTube used to be one of the tougher social network to get stats for, but with the increasing industry focus on video marketing, more and more studies and insights are coming out more regularly. It is now one of my fastest-growing posts.

Some of the stat additions include: