In my search for the latest YouTube stats, I recently stumbled on a very interesting study that is full of stats about beauty-related content on YouTube.
Today’s stat updates are focused on YouTube. Below are some of the new and updated YouTube stats from this round. As always, for many more stats, please visit the full post for many, many more stats.
The use of business online video marketing and on company’s web site is rapidly increasing as companies realize its power to build awareness, engage customers, convert leads and drive sales. Both B2B and B2C purchasers are vying for quick information, and professional corporate video production content can be used to supplement, or in replacement of, text heavy messages that are difficult to understand into website content that is fresh, personal and engaging for the intended audience.
According to Dr. James McQuivey of Forrester Research, an online business video that is one minute in length has the same value of 1.8 million words. For a business big or small, the time and energy it would take to write 1.8 million words and ultimately use those words for marketing are unfathomable. Video content makes this possible in a quick and affordable manner. It is no surprise why 90% of online buyers state that a video highlighting a product / service features or company information is helpful in making a buying decision. And that companies that are integrating corporate video production services into their sales and marketing workflow are seeing higher sales and more profit for a business.
Businesses that are slow to adopt B2C and/or B2B video marketing content are missing out, as consumer behavior is the driving force behind video. More than 1 billion unique visitors go to YouTube each month, according to the site, and more than 4 billion hours of video is watched by those users. And don’t think these are all cat and music videos being watched. According to a Forbes Insight Study 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Overall, 65% have visited a vendor’s website after watching a video.
Regardless if you are B2C or B2B, your customers / clients are eager to see what your business has to offer, which is why the use of website video communications is becoming such a higher and higher priority for marketers.
But where do you get started? Here are a few ways in which digital business video production can be used to effectively to promote your online presence and drive new sales.