Word came out today that Twitter-owned live streaming service Periscope now has 10 million registered users. This announcement was a pleasant surprise for anyone that follows social media stats. We knew Periscope got off to a pretty impressive start back in March, gaining 1 million users out of the chute, but it has pretty much been radio silence since in terms of stats.
Twitter News and Strategy
Here is a collection of our latest Twitter News and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
Quarterly earnings time is upon us, which means that most of the publicly traded companies are issuing updated user totals. Twitter reported their latest numbers on Tuesday and we now know that, as of June 30, they had…
Every year, there is a new darling of the digital world coming out of South By Southwest (SXSW). This year was no different, with the brand new live-streaming app Meerkat taking its place as the clear darling of the digital influencers at SXSW 2015. Despite taking a pretty significant blow just before the start of SXSW, when Meerkat’s access to Twitter was limited, their stats coming out of the event show that it didn’t slow their growth much.
Whether Meerkat can survive the cold shoulder (and possible competition) from Twitter remains to be seen. In the meantime, here are a few of the more interesting Meerkat statistics I was able to dig up. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
In the four years I have been keeping track of digital stats for you all, I have never run into a shortage of twitter stats. Next to Facebook, Twitter is arguably the second-most studied and quantified social network on the planet.
This month is no different than previous and I just concluded a huge round of Twitter stat updates and additions. Because the main Twitter post was testing too cumbersome to manage, I spun off a new page dedicated to Twitter stats that impact businesses. Here is a quick sample of some of my most recent updates. Take a look at all of my newly-updated Twitter stat posts and, as always, be sure to check back often for new updates.
Following our ASRE post, we look at why social listening is a crucial part of the ‘Awareness’ stage when formulating your social media Strategy. Here’s why:
Social media listening is a fundamental tool for any business. Although many companies are not ready to dive into the social media realm to increase brand awareness and reach customers, all should be utilising these platforms to listen (or monitor as it’s often called). Although there are a variety of platforms set up to help you monitor social media usage, such as Meltwater Buzz, it can also be done manually for those smaller businesses.
Last month, Waitrose boss Mark Price concluded that social media has led to dramatic changes in the way we now perceive food, which in turn has sparked a dilemma for food industry giants.
The report has found that Britons have recently developed more cosmopolitan taste buds, born out of the sharing of food images online. As social media provides a way for the globe to share images and ideas, it’s no wonder we are now taking food inspiration from people all over the world.
According to the report…
It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend?
Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life.