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The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?
If you subscribe to Mashable’s RSS feed, you may have noticed this morning, that they were reporting a major overhaul for the social bookmarking/sharing site StumbleUpon. They were reporting a whole new look to the site and a new logo. Among the non-aesthetic changes included the addition of Brand ‘Channels’ to which you could subscribe to and stumble on their content.
Interestingly, Mashable has since taken down the article. After Googling it, all I could find was a similar article from VentureBeat. StumbleUpon’s site and logo look the same as always to me. Weird….
If you follow me on Twitter or Google+, you know that I like to read and share articles…Lots of them.
What you might not know is that, for every article I tweet, I probably read another 10-15. The digital world adapts to new technology and makes wholesale changes literally every day and it is critical that anyone in a strategy role keep on top of the latest developments for the benefit of their clients and team. Thus, on any given day, I scan thousands of articles and read hundreds of them during the course of a week.
Of course, I have a day job. The catch-22 is that I don’t have a great deal of time to read during the work day, but my effectiveness is very much dependent on reading a bunch of articles. So how do I do it?
Time efficiency is the key and luckily there are a bunch of tools to help out. Here is my method…