In my latest eBook, Advanced Facebook Tactics to Achieve Optimal Reach and Engagement, I walk you through some of the tactics that have worked for my clients while covering the important areas of Facebook page building and management.
So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising. Success comes from knowing what it is you want to accomplish with Facebook advertising, understanding the more advanced features of the various Facebook ad units and developing a comprehensive plan and timetable for how and when you will be using each ad.
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.
In case you missed it, AllThingsD recaps today’s court ruling against Facebook.
AdAge is reporting that Facebook is launching ‘Sponsored Stories’ as a new option for Advertisers. Sponsored Stories promote your individual interactions with a brand to your friends. Your ‘likes,’ check-ins and wall posts are all fair game in this new advertising model. A brand with an app may even advertise to your friends the actions […]