Updated for May 2017. Here is a comprehensive list of Facebook statistics that explore user totals, demographics, trends and activity.
Social Media Marketing Tools and Tips
Here is a collection of the latest Social Media Marketing Tools and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Ever wondered how many people use your favorite social network, app or digital service? You’re in luck.
Here is my monthly, running tally of how many people are using some of the top social media, digital services and mobile apps updated for May 2017 (the best I could find, at least). This list grows pretty regularly. It began with a simple listing of some of the obvious social networks like Facebook, Twitter, LinkedIn, Skype, YouTube, WhatsApp, etc; then grew to include digital services like Amazon, Google, eBay, Netflix and Pandora; then the focus turned to APAC social and digital properties like Weibo, WeChat, JD.com, LINE and Renren; and lately, I have been focused on updating current listings, adding in new ones along with smaller niche ones that I may have overlooked at the beginning. This post now includes over 1000 listings and more are added almost weekly.
Following on from last weeks blog post, here are 9 brilliant reasons why social media listening is vital for every brand:
1. Gain real market research on your brand: People post honestly on social media (good and bad), so if someone doesn’t like your brand…they’ll certainly tell you so. Social media allow you to gain real insights, opinions and experiences from real customers in real-time, and this in itself is priceless.
Following our ASRE post, we look at why social listening is a crucial part of the ‘Awareness’ stage when formulating your social media Strategy. Here’s why:
Social media listening is a fundamental tool for any business. Although many companies are not ready to dive into the social media realm to increase brand awareness and reach customers, all should be utilising these platforms to listen (or monitor as it’s often called). Although there are a variety of platforms set up to help you monitor social media usage, such as Meltwater Buzz, it can also be done manually for those smaller businesses.
Back in 2009 we were preparing for our first ever presentation to businesses on how social media will (dramatically) change the way that things will be done. It was at this time that we mapped out our own process of how to approach social media and its integration into any business…
…and our very simple 4 step process was born, with which came a chance, yet very important caveat! Below we have outlined this process and showcase why it’s vital that your business continues to apply this:
New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing.
We have prepared a few simple tips that each marketing manager should consider before totally relaxing and embracing the holiday cheer.
Last month, Waitrose boss Mark Price concluded that social media has led to dramatic changes in the way we now perceive food, which in turn has sparked a dilemma for food industry giants.
The report has found that Britons have recently developed more cosmopolitan taste buds, born out of the sharing of food images online. As social media provides a way for the globe to share images and ideas, it’s no wonder we are now taking food inspiration from people all over the world.
According to the report…
It is an undeniable fact that the entire world is ‘selfie’ obsessed, but has your business got the picture when it comes to maximising the benefit of this trend?
Selfie, 2013’s word of the year, has quickly taken the social media world by storm and it’s now totally engrained in not just our online, but our everyday lives. The hashtag and the selfie are arguably the strongest couple of the 21st century and have quickly become a fundamental part of modern-day life.
We were recently quoted in an online magazine article; our picture, our name and our original tweet. In fact, it was a screen shot of what we had written on a fairly controversial topic! We were never informed that we had been quoted and would never have seen it if it wasn’t for Google Alerts. In short, our permission was never sought. In the journalism world, this would have been a sure no-go; quoting someone on a controversial subject without their knowledge, could get them into a sticky situation.
So, this led us to the million dollar question…..can you copyright a tweet?
Video is the future of content marketing…a bold statement you may think, but this really is undeniable. Research has shown that the average internet user watches around 206 videos each month and so it’s a total no-brainer that video is set to become the content king.
As we become increasing scanners, with heaps of content at our disposal, marketers need to find ever more engaging ways of getting their content seen. Unlike reading articles, video has an impressive 79% completion rate, and so its no wonder this is quickly becoming the go-to marketing platform.
Already, 70% of marketers now include video in there overall marketing strategies, positing them as a vital mart of campaigns. So, if your business isn’t reaping the endless benefits of video then what on earth are you waiting for? Video is undeniably the most powerful marketing tool on the web; it’s persuasive, memorable and search engines love it!