Soccer Player Learns to “Think Before he Tweets” the Hard Way

One of these days, celebrities with hundreds of thousands (or millions) of followers will figure out that they are brands and need to treat their social media activity as brand management.

I wrote a piece a while back that suggested that anyone tweeting on behalf of a brand think before they tweet. Well, some celebs haven’t quite caught on yet.

The latest celebrity to Tweet without thinking is Arsenal goalkeeper Wojciech Szczesny…