We hope this sheds some light on this fabulous feature and shown how the Twitter favorite can be used as an effective marketing tool.
ReadWriteWeb polled a number of industry leaders and put together a guide to making your tweets readable and retweetable. A must read!
Twitter tweeted last night that they have expanded their email notification capabilities. In addition to getting notified of new followers and direct messages, if you so chose, you can now receive notifications when someone you follow retweets you or favorites one of your tweets.