Here is a fun and useful infographic that runs down some of the basics of post optimization. It includes 18 tips for setting your content up for the best chance of engagement and ultimately news feed exposure.
A key to cutting through all the news feed cutter is to know your Facebook audience, understand when they are most likely to be online and target your posts to ensure maximum exposure to your community.
Thanks to Facebook’s news feed changes today, the images your business shares will now be like downtown window displays for your brand. Make them look good and engaging and more people will like and engage with your page content.
The secret about news feeds ads is out. Digital marketers are quickly figuring out the advantages of claiming this important news feeds and Facebook users are seeing more and more posts in their feeds marked with the word “sponsored” these days.
Imagery on Facebook has become extremely popular among brands because it works and almost everyone knows it. It’s now time to keep ahead of the curve and start creating photos that stand out from the rest. Adding these tools to your social toolbox will help you do just that.
If political posts aren’t your cup of tea (no pun intended), you now have an option. F.B. Purity is a Chrome Extension that allows you to select specific words to filter out of your Facebook feed.
So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising. Success comes from knowing what it is you want to accomplish with Facebook advertising, understanding the more advanced features of the various Facebook ad units and developing a comprehensive plan and timetable for how and when you will be using each ad.
Facebook recently added a pretty useful feature that has flown under the radar so far. Now, when you like a Facebook page, a small box pops up that allows you to add the page to a list or you can de-select the option to have that page’s posts show up in your news feed.