Updated for February 2017. Here is a comprehensive list of Facebook statistics that explore user totals, demographics, trends and activity.
Mobile Marketing News and Tips
Here is a collection of the latest Mobile Marketing News and Tips. I am constantly adding and updating articles, so be sure to check back regularly!
Updated for December 2016. Here is a comprehensive list of all of the Verizon statistics you need to know including revenue, customers, wireless, FIOS, etc…
Facebook released their quarterly earnings report earlier today and all of my Facebook stats posts have been updated. Lots of good stuff about mobile, monthly and daily users along with revenue stuff. I also worked in a number of other stats I have had sitting in my logjam over the past few weeks.
As always, this slideshow is only a sample of what I have for new Facebook stats. Be sure to visit all of my Facebook posts, listed at the bottom of this post, for hundreds more.
I get a lot of requests for new stat posts these days and one of the most requested companies is usually Yahoo. Makes sense since Yahoo is one of the oldest, largest and most visible digital companies around. Here are the more interesting Yahoo statistics I was able to dig up. As always, I will be updating and adding to this post as more stats become available, so be sure to check back often.
Video is the future of content marketing…a bold statement you may think, but this really is undeniable. Research has shown that the average internet user watches around 206 videos each month and so it’s a total no-brainer that video is set to become the content king.
As we become increasing scanners, with heaps of content at our disposal, marketers need to find ever more engaging ways of getting their content seen. Unlike reading articles, video has an impressive 79% completion rate, and so its no wonder this is quickly becoming the go-to marketing platform.
Already, 70% of marketers now include video in there overall marketing strategies, positing them as a vital mart of campaigns. So, if your business isn’t reaping the endless benefits of video then what on earth are you waiting for? Video is undeniably the most powerful marketing tool on the web; it’s persuasive, memorable and search engines love it!
You may be in the market to purchase a new smartphone. Whether it’s the idea of being up-to-date or the concept of running apps more effectively, you’d like a new device to call your own. Before you put forth this investment, though, here are a few questions to ask.
It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE’s most worthwhile endeavors. They have been able to take a simple premise – the battling of trading cards with various status – and incorporate it in such a way that it wouldn’t unfeasible to think that it could catch on.
Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action.
There are certain apps which push you to ask the question, “What’s the point?”
For many, this has been the case for a particular app called Yo. It’s not hard to see why, since it was originally declined from the App Store on Apple devices because of how it seemed to lack substance. In addition, it became a program that many people either criticized or made fun of; Stephen Colbert is an example of Yo being made light of.
No one can deny that Yo, in and of itself, is a very simple program. It’s functionality is as basic as messaging programs can get: all you can do is send the word, “Yo,” to friends on your mobile device. Life Before Us, the company behind Yo, stated that it could be used in order to address individuals in many situations. With App Store descriptions like, “It’s that simple. Yo,” it’s clear that the program doesn’t take itself too seriously. With only word that can be used, though, it’s apparent that many individuals have simply written off the app as nothing but a waste of space.
Is it possible that there is more potential to be had with Yo than what it’s been given credit for?
For many, smartphones and tablets have become so integral to everyday life that “mobile” is no longer considered a separate entity from the rest of one’s marketing strategy. In this vein, mobile and marketing have become nearly synonymous, with it being impossible to think strategically about marketing while ignoring mobile altogether.
To help businesses gain a firmer grasp on the mobile landscape, we’ll go over 10 mobile-related statistics that every marketer should be aware of, along with some key takeaways to consider as you fine tune your mobile strategy.