Here is a comprehensive list of the itunes and App Store statistics and facts that you need to know. This is an offshoot of my original Apple stat post that was becoming unmanageable with the amount of stats that had been added to it.
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and worthy.
The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.
Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.
For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.
SEO and social integration is about producing great content in a variety of formats – including mobile.
Internet grocer Peapod is making grocery shopping easier for the multitasking, on-the-go professional. They have set up shop in a train station in a creative experiential/mobile marketing activation.
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform.
Virgin Media is using the augmented reality mobile app Blippar to enhance the reader experience for its customer magazine.