So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words.
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
Will advertising help Instagram or make users – and ultimately profits—flee?
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.