So what’s in store for viewers this year for Social TV? Below is a rundown of what you can expect Sunday night during Super Bowl 47…
At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser.
Electronics maker Vizio has created a fun little experiential/digital campaign aimed at attendees of Monday’s Rose Bowl in Pasadena, Ca.
According to an article on the University of Wisconsin website (the Badgers are facing the Oregon Ducks in the big game), Vizio has installed a ‘FanCam’ in the stadium that takes a 360 degree image of the stadium with a 20 billion pixel resolution. Attendees will be able to visit the FanCam microsite after the game and zoom in on the image to find themselves. They can then tag themselves and send to friends via Facebook, Twitter and email.