Tag Archives: microsite

Feb 01

Get the Most Out of the Super Bowl With Social Media & Mobile

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So what’s in store for viewers this year for Social TV? Below is a rundown of what you can expect Sunday night during Super Bowl 47… Continue reading →

May 16

Kong Launches Digital Campaign Aimed at Increasing Shelter Pet Adoption

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At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser. Continue reading →

Jan 13

Twitter Makes Following the #SuperBowl Easy

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Ever watch an event and want to tweet about it, but you don’t know what the official hashtag for the event is or the Twitter names of the event participants? Twitter and Chevy are taking care of that problem this year for the NFL playoffs. Continue reading →

Jan 01

Vizio’s FanCam Helps Rose Bowl Attendees Prove They Were There

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Electronics maker Vizio has created a fun little experiential/digital campaign aimed at attendees of Monday’s Rose Bowl in Pasadena, Ca.

According to an article on the University of Wisconsin website (the Badgers are facing the Oregon Ducks in the big game), Vizio has installed a ‘FanCam’ in the stadium that takes a 360 degree image of the stadium with a 20 billion pixel resolution. Attendees will be able to visit the FanCam microsite after the game and zoom in on the image to find themselves. They can then tag themselves and send to friends via Facebook, Twitter and email. Continue reading →

Jun 01

Intel’s New App Turns Your Facebook Account Into A Museum Exhibit

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Intel recently launched a digital campaign that puts an interesting twist on viewing your Facebook content. Continue reading →

Apr 05

Is Twitter Looking to Offer Branded Pages?

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Techradar and Marketing Magazine both have reports about Twitter contemplating creating Facebook-like branded pages. Their assumption is that this could be the next step in Twitters struggle to monetize their millions of users. I haven’t seen a great deal about … Continue reading →

Feb 12

How Social Media is Being Integrated Into the Grammys

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It seems every big event finds a new way to creatively integrate social media into their production. Last week, we saw the NFL setup a Super Bowl Twitter microsite, foursquare created special badges had fans ‘check-in’ to the Big Game … Continue reading →