So what’s in store for viewers this year for Social TV? Below is a rundown of what you can expect Sunday night during Super Bowl 47…
Instagram has created a cool way for everyone to view New Year’s Eve pictures from across the globe as users celebrate the clock striking midnight.
At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser.
Fast-food behemoth McDonald’s recently wrapped up a creative digital campaign in which they crowdsourced their latest burger creations.
Ever watch an event and want to tweet about it, but you don’t know what the official hashtag for the event is or the Twitter names of the event participants? Twitter and Chevy are taking care of that problem this year for the NFL playoffs.
Electronics maker Vizio has created a fun little experiential/digital campaign aimed at attendees of Monday’s Rose Bowl in Pasadena, Ca.
According to an article on the University of Wisconsin website (the Badgers are facing the Oregon Ducks in the big game), Vizio has installed a ‘FanCam’ in the stadium that takes a 360 degree image of the stadium with a 20 billion pixel resolution. Attendees will be able to visit the FanCam microsite after the game and zoom in on the image to find themselves. They can then tag themselves and send to friends via Facebook, Twitter and email.
The “Back to the Future” set design is now in development and will be released in mid-2013.
Intel recently launched a digital campaign that puts an interesting twist on viewing your Facebook content.
Techradar and Marketing Magazine both have reports about Twitter contemplating creating Facebook-like branded pages. Their assumption is that this could be the next step in Twitters struggle to monetize their millions of users. I haven’t seen a great deal about this yet, but it is certainly worth watching. This year, Twitter has tried out a […]
It seems every big event finds a new way to creatively integrate social media into their production. Last week, we saw the NFL setup a Super Bowl Twitter microsite, foursquare created special badges had fans ‘check-in’ to the Big Game and Facebook had users log in and vote for their favorite ad. This weekend’s Grammy […]