Disney’s Wreck-it-Ralph Promotion Includes a Real Life 8-Bit Street

Disney recently produced a very creative experiential marketing activation that included a bunch of integrated digital extensions. The project was promoting Wreck-it-Ralph, their latest movie.

Travel Guide App Uses Augmented Reality to Get You Around the London Olympics

Travel guide appmaker eTips recently launched a number of mobile apps that feature augmented reality to add online information to real world landmarks and other venues in large tourist cities. To help out Olympic attendees get around town this Summer, eTips has included London in its stable of apps. In addition to the super-cool AR […]

How To: Unlock the foursquare Olympic Day Badge

Every four years, the International Olympic Committee (IOC) celebrates the world’s best athletes. With its new foursquare partnership, the IOC is now looking to celebrate the athletic feats of you and I by rewarding us with a new badge for working out this summer.