The latest Perk is a partnership with American Airlines that Klout announced earlier today on their blog. Starting today, anyone with a Klout score of 55 or higher has access to American Airlines’ Admirals Clubs. American Airlines operates these private lounges in close to 40 locations worldwide.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
Bravo TV has launched a promotional campaign for their new reality TV series, Start-Ups: Silicon Valley, by feeding off the egos of their viewers to add value.
The cable network has created Silicon Valley Status, a new social influence scoring system (yes, another one).
The social influence measurement tool Klout announced (finally) that they are now including connected Facebook pages in Klout scores. This means that businesses and public figures will now be able to score more than just their Twitter account activity. Here is how you do it…
Klout announced on their blog today that they are now integrating foursquare into their scoring system for users that have linked their foursquare account.
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence?