My past life was in PR. In my world, the conventional wisdom was always that all bad news should be released at 4pm on a Friday afternoon. You do this to ensure it appears in the Saturday news when no one is paying attention. You never sent anything of value out over the weekend with […]
On this election eve, I figured I would have some fun with Hubspots’s Twitter Grader and score each NH Candidate’s Twitter influence. It will be interesting to see how these results match up with tomorrow night’s results…. NH Senate: Kelly Ayotte: 97.8 Paul Hodes: 97.2 NH Governor: John Stephen: 90 John Lynch: 84 NH CD1: […]
Note: This is the second in a series of weekly posts in which I recommend a few people that I enjoy following on Twitter. I strongly encourage you to check them out. You won’t be disappointed. @Hubspot – These folks are leaders in social media measurement and marketing analytics. They make great grader apps that […]
In the early days of social media (just a few years ago), the amount of followers, friends or fans someone had was the only way to measure their influence over their social media network. Over time, those who were not inclined to embrace the ‘social’ part of social media found ways to boost their counts without really putting in the hard work that it takes to grow a loyal and attentive following. The practice of ‘hoarding’ or ‘collecting’ quickly made follower counts relatively meaningless. So the question became- How do you truly measure your social media influence?