It’s undeniable that the hashtag is an integral part of social media marketing and from the seriously weird, to the utterly wonderful, there is a hashtag for everything. So, for all the #haters it looks like you’re fighting a losing battle, this small, once rarely used symbol seems to be taking over the world one hashtag at a time.
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand.
President Barack Obama is giving his State of the Union speech tonight (9pm ET) and there is no shortage of ways to follow it on social media. Here are a few good ones…
In case you are looking to follow tonight’s BCS games on Twitter, here are a few accounts and hashes that may help you keep up with the college football action: