Feb
23
How To: Follow the Oscars on Twitter
Here is a handy listing of all of the critical Twitter Oscars accounts and hashtags. Continue reading
Tag Archives: hashtag
Feb
08
Disney’s Wreck-it-Ralph Promotion Includes a Real Life 8-Bit Street
Disney recently produced a very creative experiential marketing activation that included a bunch of integrated digital extensions. The project was promoting Wreck-it-Ralph, their latest movie. Continue reading
Jan
07
How to Follow Tonight’s BCS National Championship Game on Twitter
In case you are looking to follow tonight’s BCS National Championship Game on Twitter, here are a few accounts and hashtags that may help you keep up with the college football action… Continue reading
Oct
02
The 3 Key Components of Building an Instagram Community
Unless your brand is top of mind for the average consumer, Instagram isn’t the easiest network to build a large community on quickly, but the value it offers to your digital marketing campaigns makes it an important tool. The good news is that just about every other marketer out there is up against the same challenges. With knowledge of the tools available and a little creativity, you should be able to build a solid, engaged community for your brand. Continue reading
Jan
22
McDonald’s Twitter Promotion Backfires in a Big Way
McDonald’s recently launched a new digital marketing campaign that included their promotion of the Twitter hashtag #McDStories. The thought behind the move was that customers would share positive stories about their McDonald’s experience.
The tactic has backfired for McDonald’s- big time. Continue reading
Jan
06
The Cheesecake Factory Rewarding Followers for Including Promo Hash in Resolution Tweets
One of my personal favorite chain restaurants, The Cheesecake Factory, is rewarding their Twitter followers for including a specific hashtag in their New Years resolution tweets. Continue reading
Jan
02
How to Follow Tonight’s BCS Bowl Games on Twitter
In case you are looking to follow tonight’s BCS games on Twitter, here are a few accounts and hashes that may help you keep up with the college football action: Continue reading
Jan
29
3 Key Twitter Searches for Info on the Egyptian Protests
Twitter has quickly become the best place to go for up-to-date info on the Egyptian protests. In case you wanted to follow the real-time events, the best hashtags right now are #jan25, #egypt and #mubarak. One word of caution- If … Continue reading