With 2016 fast approaching, it’s time to start thinking of your PR strategy for the coming year.
International SEO is simply the optimization of a website for search engines and search engine users around the world. A blanket approach to international SEO, involving straight translations of a page into different languages very rarely works, so in this article, we look at three key areas of focus when planning yours content strategy.
Starting an eCommerce store requires effort, and it is pertinent to start off this eCommerce venture by chalking out a systematic business plan, and then moving forth in a step-by-step fashion. A holistic and practical business plan should encompass necessary facets, such as a good team that one can easily work along with, a time frame required for the start-up venture to flourish, the investment needed etc. Moreover, it is extremely important to jot down the various risk factors involved when starting up an online store, and different solutions to counter these factors.
Social media accounts have become as important as email when it comes to communicating. And that has made it a common target in hacking schemes. It’s not just celebrities that have their accounts compromised. Hackers can steal sensitive information and photos from businesses and personal accounts, too. Some just want to take control of your account and use it for their own purposes.
Want an unhackable account? It’s almost impossible. You have to be careful about how you use your passwords, allow outside access, and use third party apps. It’s a daunting task but its worth it to get as close as possible.
The majority of us will take measures to ensure the safeguarding of our assets following our death. Most of us will write Wills or set up Trusts, to ensure that our property and possessions are passed onto our loved ones- but have you ever thought about what will happen to your online data?
A recent poll, carried out in January of this year, found that most adults have concerns regarding their online data. 71% (of 1,012 adults surveyed) stated that they wanted their online communications to remain private unless they gave prior consent. However, 43% stated that they wanted their private accounts to be deleted following their death, unless they had given prior consent for someone else to access them.
So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words.
The use of business online video marketing and on company’s web site is rapidly increasing as companies realize its power to build awareness, engage customers, convert leads and drive sales. Both B2B and B2C purchasers are vying for quick information, and professional corporate video production content can be used to supplement, or in replacement of, text heavy messages that are difficult to understand into website content that is fresh, personal and engaging for the intended audience.
According to Dr. James McQuivey of Forrester Research, an online business video that is one minute in length has the same value of 1.8 million words. For a business big or small, the time and energy it would take to write 1.8 million words and ultimately use those words for marketing are unfathomable. Video content makes this possible in a quick and affordable manner. It is no surprise why 90% of online buyers state that a video highlighting a product / service features or company information is helpful in making a buying decision. And that companies that are integrating corporate video production services into their sales and marketing workflow are seeing higher sales and more profit for a business.
Businesses that are slow to adopt B2C and/or B2B video marketing content are missing out, as consumer behavior is the driving force behind video. More than 1 billion unique visitors go to YouTube each month, according to the site, and more than 4 billion hours of video is watched by those users. And don’t think these are all cat and music videos being watched. According to a Forbes Insight Study 75% of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. Overall, 65% have visited a vendor’s website after watching a video.
Regardless if you are B2C or B2B, your customers / clients are eager to see what your business has to offer, which is why the use of website video communications is becoming such a higher and higher priority for marketers.
But where do you get started? Here are a few ways in which digital business video production can be used to effectively to promote your online presence and drive new sales.
In today’s fast moving digital and information age, many of us are working on the go and still others are telecommuting and also working from home. Enter the app, easily and conveniently downloaded to our omnipresent handheld devices. These clever tools offer many solutions, valuable tools, information and important data on our smaller screens while we’re on the go.
So without any further adieu, here are ten great mobile apps for those of us who seem to be constantly on the move:
Following on from last weeks blog post, here are 9 brilliant reasons why social media listening is vital for every brand:
1. Gain real market research on your brand: People post honestly on social media (good and bad), so if someone doesn’t like your brand…they’ll certainly tell you so. Social media allow you to gain real insights, opinions and experiences from real customers in real-time, and this in itself is priceless.