At their recent I/O Conference for developers, Google made a pretty big user stat announcement that made my ears perk up a bit.
Google News and Strategy
Here is a collection of our latest Google News and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
In this ever-changing new digital world, it is almost a necessity to have a way to stream content to your TV. The DVD is quickly going the way of the VHS tape with endless online and on demand movie streaming options. These days, you can watch just about any movie you want, whenever you want (except Star Wars, sigh). Even better, the monthly cost of a subscription to a TV/movie service like Netflix is about half of what a DVD goes for these days.
With an endless stream of new digital stats coming out recently (and countless more coming out over the next few weeks with quarterly earnings reports), I have made it a goal to get slightly more caught up over the next few weeks. First up is Google’s Android OS and Play Store. There have been a bunch of new year-end and market share stats lately, so here are some of the more interesting ones for your Slideshare viewing pleasure. As always, be sure to check out the full post for dozens more Android Stats.
Without a doubt, the company that I had the most stats to get caught up on was Google. It is really difficult to keep up with Google stats given how many different measurable (and sizable) tentacles there are in the Google conglomerate. That said, last week’s quarterly earnings report gave me a good excuse to chip away at the log jam and get caught up a bit with Google stats.
Here are just a few of the many Google stats either added or updated in this round. As always, see the bottom of this post for links to all of my Google posts for hundreds more stats.
Happy Coffee Day! Here is a fun infographic that tries to explain social media in terms of coffee. This is a pretty good pairing since most of us in the social media marketing world are over-caffeinated, coffee addicts.
For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.
Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.
There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:
Many users blanket post their content over all platforms at the same time, meaning the same message is posted on Twitter, LinkedIn, Facebook and Google+…..this is sacrilege. Every social media platform has a different optimal time to post and this is based upon the usage of each platform. If you want to make the most of your posts then follow these simple guidelines – it’s not an exact science but hopefully we’ll be able to help you get the most out of all of your posts.
Although Law firms are increasingly embracing Social Media as an important and successful business tool, many are still sitting on the fence with neither the confidence nor knowledge to plunge their business into the social realm.
Yet, with stacks of supporting research showing the huge benefits that social media can bring, the time is nigh to get off the fence and start reaping these rewards!
There are the obvious benefits that social media can bring to your law firm such as:
Like it or not, Google search plays a major role in all of our lives. It started out as something you used primarily for education or entertainment purposes and has evolved into a go-to for just about everything we need to know to get through our daily routines. Many, many of our online travels each day start with a simple visit to Google.com. In fact, more than 60% of the people reading this post likely found it from a Google search.
So, what if I told you there is a way to make your Google searching more productive and efficient? Actually, there are more than 30 ways to do this