It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE’s most worthwhile endeavors. They have been able to take a simple premise – the battling of trading cards with various status – and incorporate it in such a way that it wouldn’t unfeasible to think that it could catch on.
Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”
It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?
In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.
It seems like the hardware they are developing for iPads these days is even cooler than the apps the devices run. Check out these awesome iPad docks, cases, accessories, etc.
TheO™ SmartDisk by Physical Apps is a tabletop hardware/app combination that debuted at the Toy Fair this year.
Facebook unveiled their list of the 25 “Top Rated Social Games of 2012” this week, and it should be no surprise that SongPop tops the chart.
It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.”
Atari celebrated their 40th birthday this week (specifically, on June 27th) and to commemorate the milestone, the video game maker offered up new games, Facebook giveaways and a little digital marketing geek porn, I mean, an infographic.
Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England.
The game uses both augmented reality and location-based services to create a sort of scavenger hunt for whatever city you are in. Once you find the ghost, you need to shoot and trap it.
A page that popped up in my Facebook feed today grabbed my attention and got me curious. It is a “coming soon” page for a new socially/environmentally responsible Disney Facebook game that is modeled after their famous Animal Kingdom theme park.