Budweiser recently kicked off their “Buddy Cup” campaign, which is a digital/experiential mashup that brings your late night escapades online to Facebook. Continue reading
When it comes to creative St Patrick’s Day digital activation Irish beer-maker Guinness never fails us. In past years, they have… Continue reading
Disney recently produced a very creative experiential marketing activation that included a bunch of integrated digital extensions. The project was promoting Wreck-it-Ralph, their latest movie. Continue reading
Coke is continuing their vending machine craziness by installing a “Sing for Me” machine in Stockholm, Sweden. The “Sing for Me” machine is basically a karaoke machine inside a vending machine that rewards a passer-by with a Coke for singing a Christmas carol. Continue reading
While waiting to cross the street, you can challenge the person across from you to a quick game of Pong! Continue reading
The Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge. Continue reading
In their latest Experiential Marketing activation Coke apparently set out to bring people back to the dinner table together. Continue reading
Apparently, its Diet Coke’s 30th birthday and they are celebrating it by hiring brand ambassadors to throw 30-second birthday parties for brand loyalists, who also receive a year’s supply of Diet Coke. Continue reading
The augmented reality activation is brought to you by BBC Home Entertainment partnered with Appshaker Ltd. In support of the new BBC/Discovery Channel “Frozen Planet” DVD, 3D scenes were constructed and augmented reality was used to make mall shoppers feel like they were interacting with polar animals. Continue reading
To promote their Lynx brand, deodorant/bodyspray company Axe recently pulled off an experiential and digital marketing activation that is really, really cool. Continue reading
