Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

5 Core Attributes Of Experiential Marketing

Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here […]

Philly Plays Tetris on the Side of a 29-Story Building (Video)

The City of Philadelphia celebrated Tetris’ 30th birthday in style last night. The city kicked off Philly Tech Week by using the 29-story facade of the Cira Centre as the display for a massive LED powered game of Tetris.

Vending Machine Gives You a Coke for Singing a Christmas Carol

Coke is continuing their vending machine craziness by installing a “Sing for Me” machine in Stockholm, Sweden. The “Sing for Me” machine is basically a karaoke machine inside a vending machine that rewards a passer-by with a Coke for singing a Christmas carol.

Coca-Cola Machine Rewards Dancers with Free Coke

The Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge.