In a world that runs online and is fueled by online reviews, conversations and comments, it’s inevitable that some negativity is bound to find its way to your brand. You can’t control the opinions of the world and one hotel is learning this the hard way. The Story Recently, a hotel in New York decided […]
Here is a handy little infographic that my team has collaborated on that lays out three areas of digital marketing that benefit from digital PR integration: SEO, Content Generation and Social Media.
Companies of all sizes and in just about every industry are desperate to figure out social media and find ways that they can stand out from the ever-growing glut of social brands competing for the same news feeds and followers. Building a close relationship between your public relations and social media teams may be that advantage your company needs.
This comprehensive Hurricane Sandy Twitter list is composed of weather authorities, local/federal authorities, utilities and other key Twitter accounts throughout the many states impacted by this massive storm.
Our latest entrant into the “Think Before You Tweet” club is none other than the social media prince himself- Justin Bieber.
McDonald’s recently launched a new digital marketing campaign that included their promotion of the Twitter hashtag #McDStories. The thought behind the move was that customers would share positive stories about their McDonald’s experience.
The tactic has backfired for McDonald’s- big time.
According to a tweet by the Huffington Post a few minutes ago, the news site’s Twitter account was hacked earlier this afternoon. Everything seems to be back to normal now.
AdAge ran an interesting article this week about Walgreens social crisis management campaign aimed at getting a leg up in their heated battle with Express Scripts, their former pharmacy benefits provider. The campaign, which includes paying for positive blog posts and positive sponsored tweets, is relatively new ground in the crisis management world and has raised a few eyebrows.
One of these days, celebrities with hundreds of thousands (or millions) of followers will figure out that they are brands and need to treat their social media activity as brand management.
I wrote a piece a while back that suggested that anyone tweeting on behalf of a brand think before they tweet. Well, some celebs haven’t quite caught on yet.
The latest celebrity to Tweet without thinking is Arsenal goalkeeper Wojciech Szczesny…
Social media is a very important marketing tool for companies in creating a positive public image for their brand. On the flip-side, social media is also very important in keeping brands honest when they do or say something stupid.
Pappa Johns just found out the latter this weekend.