Updated for March 2016. Here is a comprehensive list of all of the Coca-Cola statistics you need to know including revenue, brands, sales, distribution, etc…
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
Facebook cover photos are all about first impressions.The first thing prospective fans see when they visit your page is your cover photo.
So will they be impressed? They won’t be if your cover photo is low-quality, random or out-of-date!
Coke is continuing their vending machine craziness by installing a “Sing for Me” machine in Stockholm, Sweden. The “Sing for Me” machine is basically a karaoke machine inside a vending machine that rewards a passer-by with a Coke for singing a Christmas carol.
The Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge.
In their latest Experiential Marketing activation Coke apparently set out to bring people back to the dinner table together.
With the Olympic opening ceremony upon us, I thought I would share this infographic that displays the amazing amount of digital activity that surrounds some of the larger official Olympic sponsors like McDonald’s, Coca-Cola and Samsung.
HMSHost and Coke recently launched a check-in contest on foursquare that could net you a free trip, free Diet Coke for a year, or other prizes.
Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this “Hug Me” vending machine.
All you have to do to get a free Coke is hug the machine.
Coke has launched a new iOS app to promote their Coca-Cola Freestyle® touchscreen dispensers.