The Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge. Continue reading
In their latest Experiential Marketing activation Coke apparently set out to bring people back to the dinner table together. Continue reading
Apparently, its Diet Coke’s 30th birthday and they are celebrating it by hiring brand ambassadors to throw 30-second birthday parties for brand loyalists, who also receive a year’s supply of Diet Coke. Continue reading
HMSHost and Coke recently launched a check-in contest on foursquare that could net you a free trip, free Diet Coke for a year, or other prizes. Continue reading
Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this “Hug Me” vending machine.
All you have to do to get a free Coke is hug the machine. Continue reading
QR may have turned the corner with marketers of late. A recent study showed that 5% of U.S. adults (up from 1% last year) have scanned a 2d code and an increasing number of major brands are incorporating QR technology into they marketing efforts. Continue reading
Coke has launched a new iOS app to promote their Coca-Cola Freestyle® touchscreen dispensers. Continue reading