Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

Hug a Coke Machine, Get a Coke (Video)

Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this “Hug Me” vending machine.

All you have to do to get a free Coke is hug the machine.