Updated for March 2016. Here is a comprehensive list of all of the Coca-Cola statistics you need to know including revenue, brands, sales, distribution, etc…
Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”
That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.
The Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge.
In their latest Experiential Marketing activation Coke apparently set out to bring people back to the dinner table together.
Apparently, its Diet Coke’s 30th birthday and they are celebrating it by hiring brand ambassadors to throw 30-second birthday parties for brand loyalists, who also receive a year’s supply of Diet Coke.
HMSHost and Coke recently launched a check-in contest on foursquare that could net you a free trip, free Diet Coke for a year, or other prizes.
Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this “Hug Me” vending machine.
All you have to do to get a free Coke is hug the machine.
QR may have turned the corner with marketers of late. A recent study showed that 5% of U.S. adults (up from 1% last year) have scanned a 2d code and an increasing number of major brands are incorporating QR technology into they marketing efforts.
Coke has launched a new iOS app to promote their Coca-Cola Freestyle® touchscreen dispensers.