Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

Happy 30th Birthday Diet Coke!

Apparently, its Diet Coke’s 30th birthday and they are celebrating it by hiring brand ambassadors to throw 30-second birthday parties for brand loyalists, who also receive a year’s supply of Diet Coke.

How To: Win a Trip or Diet Coke for a Year by Checking-In on foursquare

HMSHost and Coke recently launched a check-in contest on foursquare that could net you a free trip, free Diet Coke for a year, or other prizes.

4 Very Different Uses of QR Codes by Brands This Holiday Season

QR may have turned the corner with marketers of late. A recent study showed that 5% of U.S. adults (up from 1% last year) have scanned a 2d code and an increasing number of major brands are incorporating QR technology into they marketing efforts.