Freelance Market: IT Business Opportunities for Remote Workers

4957179841_d3bf1785de_m_home-office

In the United States, freelancing has experienced a boom over the last several years. Currently one third of all workers in the US are considered to be “independent,” and that number is expected to grow exponentially over the next several years. Some estimates indicate that by 2020, freelancers will make up 40 percent of the workforce.

Some fields lend themselves to freelancing, while others do not. It’s not likely you’ll find many freelance dentist in your city, but you will likely find many freelance IT professionals. Last year, of the $6.8 million earned by freelancers, 54 percent was paid to those working in the technology industry.

Page 1 of 2
12

5 Digital Marketing Tips to Keep an Eye on in 2015

15108827418_b5aef17bb3_m_2015

New Year is just around the corner, and as people are making their resolutions lists, most marketers are thinking about the next big thing that is going to help them in 2015. So, what is the best social network to focus on during the next 12 months? While there is no clear answer, it is obvious that our area of work is extremely volatile, and what is good today might not be so successful tomorrow, but you know what they say “Luck favors the prepared mind” so it is best to stay informed about all the latest trends and news when it comes to online marketing.

We have prepared a few simple tips that each marketing manager should consider before totally relaxing and embracing the holiday cheer.

Page 1 of 2
12

Key Ways to Measure Your Social Media Success

4508825094_c6076aafef_charts

Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.

By the Numbers: 40 Amazing Yelp Statistics

So how big has Yelp become? In our latest digital statistics post, we spotlight a bunch of interesting Yelp statistics. Here are a few facts and figures about Yelp’s visitors, reviews, mobile usage and more. As always, we’ll be adding and updating semi-regularly as more statistics become available.

Page 1 of 4
1234

By the Numbers: 120+ Amazing LinkedIn Statistics

LinkedIn logo

Here are a bunch of interesting LinkedIn stats that I was able to dig up. As with all of these stats post, I intend to update this semi-regularly, so be sure to bookmark it and come back periodically for updates. Updated for February 2015.

Page 1 of 8
12345...

Guest Post: 2014 Predictions on Digital Marketing Trends

It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.

Everything You Need To Know About Content Marketing (Infographic)

Just getting started with content marketing and looking for a quick primer? Here is a great infographic that explores what content marketing is, what it does and debunks a few myths about it. I hope you find it helpful as you set out on your quest to create and distribute great content.