Nowadays, people go to the internet and online shops to post their items and look for buyers or look for sellers for particular items. Internet has indeed marked a big contribution in our lives especially when it comes to online shopping. It makes our life easier, more convenient and hustle free.
In today’s multi-device, micro-content frenzy, there aren’t many opportunities for your audience to become thoroughly acquainted with your brand; an opportunity to really explain where you came from, and what you’re about, so when one comes along you take it with both hands.
Your About Us page is this opportunity. Maybe it’s a personal habit but whenever I come across a new website, a new potential provider for whichever service or product I’m after, I gravitate towards the About Us page. Nothing irritates me more than a site without one. It’s like finally securing a meeting with a potential client but failing to introduce yourself upon their arrival. Not only does it clarify precisely what your business offers, but for many visitors their first impression of your brand will be formed upon reading this page. Make yours count following these five points.
Either you have a small business already and haven’t done any real market research yet, or you are looking to start a new small business and want to make sure you are making the right decisions. You may not be able to afford doing interviews, focus groups, and surveys, so here are some simple and mostly free ways to do market research for your small business.
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here […]
The speed at which your site loads plays a significant role in converting visitors into customers: if the site takes a bit too long, people will leave without even seeing it.
Self-hosting your videos rather than using a third party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video. Here we have listed the main three reasons businesses and blogs are turning to self hosted video….
Improve your customer service, experience sales and increased referrals by incorporating these six simple strategies into your customer service experience.
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
Qualitative market research might seem daunting to many digital brands. However, with improvements in technology, qualitative market research offers a level of access to your market and audience that is hard to beat.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.