It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.” Continue reading
Maybelline recently teamed up with augmented reality app maker Blippar on an activation that allows consumers to virtually try on nail colors before purchasing them. Continue reading
Never ones to shy away from using trendy digital marketing technology to give their campaign a boost, the Obama campaign is now using augmented reality to fundraise on mobile devices and do much more. Continue reading
Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker. Continue reading
Over the past year, we’ve seen Augmented Reality in malls, transit posters, direct mail, print magazines, restaurant menus and now music album covers….and who better to be the musical AR pioneer than Justin Bieber. Continue reading
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform. Continue reading
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns.. Continue reading
Kit Kat recently partnered up with the augmented reality app Blippar for a pretty creative (and logical) Facebook contest to select their new flavor. Continue reading
Augmented Reality app-maker Blippar is at it again. This time, they have added augmented reality to the CD casing for ‘Now Thats What I Call Music! 80′ -the latest offering from the pop music compilation series. Continue reading
Virgin Media is using the augmented reality mobile app Blippar to enhance the reader experience for its customer magazine. Continue reading
