Here is a graphic of my monthly, running tally of how many people are using some of the top social media, services and mobile apps updated for May 2013 (the best I could find, at least).
It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.”
Maybelline recently teamed up with augmented reality app maker Blippar on an activation that allows consumers to virtually try on nail colors before purchasing them.
Never ones to shy away from using trendy digital marketing technology to give their campaign a boost, the Obama campaign is now using augmented reality to fundraise on mobile devices and do much more.
Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker.
Over the past year, we’ve seen Augmented Reality in malls, transit posters, direct mail, print magazines, restaurant menus and now music album covers….and who better to be the musical AR pioneer than Justin Bieber.
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Kit Kat recently partnered up with the augmented reality app Blippar for a pretty creative (and logical) Facebook contest to select their new flavor.
Augmented Reality app-maker Blippar is at it again. This time, they have added augmented reality to the CD casing for ‘Now Thats What I Call Music! 80’ -the latest offering from the pop music compilation series.