MyBCTeam is a free social network for women who have or are going through breast cancer treatment. It connects these women and gives them the opportunity to offer the support and advice that only someone that has experienced the treatment and recovery can.
This year, to commemorate World Autism Awareness Day (April 2nd), Toys R Us has created an app called “Light it up Blue.” The app helps you add a blue tinted overlay to your Facebook profile image, as well as a special message if you so choose.
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).