UK pop star Robbie Williams has added an AR feature to the cover of his Take the Crown album. When fans scan the cover with their mobile camera using the Robbie Williams app between now and Christmas, they will unlock daily treats.
Now, when someone hovers over the cover of Taylor Swift’s latest album Red, using her app, they will unlock exclusive new video footage of Swift.
Using the new F21POP augmented reality mobile app, shoppers can scan images on store window clings or on the pages of the Forever 21 magazine to reveal videos of the brand’s winter collection.
To promote the album “Songs from the End of the World,” Springfield has enlisted AR app-maker Aurasma to create the “Rick Interactive” app, which is available for iOS and Android.
GQ has partnered with AR platform Aurasma on GQLive, an AR app that will deliver extra, 3D content to readers when they hover their mobile device over the magazine pages. According to the GQ release, the app will recognize ads and editorial content as AR markers and offer up “videos, 3D modeling, and more.”