There are a number of AR markers scattered throughout Chuck E Cheese restaurants which trigger animated characters when viewed through a mobile device running the app. Continue reading
McDonald’s has created a mobile app that combines augmented reality with GPS and time/date to give customers a better idea of what goes in to the food they are eating. Continue reading
UK pop star Robbie Williams has added an AR feature to the cover of his Take the Crown album. When fans scan the cover with their mobile camera using the Robbie Williams app between now and Christmas, they will unlock daily treats. Continue reading
‘Tis the Season for creative marketing campaigns and augmented reality app-maker Zappar is not disappointing. Zappar recently released an augmented reality advent calendar that is very fun and creative. Continue reading
The University of Newcastle’s project uses the Layar app to deliver video, slides and images of buildings lost long ago right where they once stood. Continue reading
The band’s label, Sony Music has partnered with augmented reality app-maker Zappar to create an AR-enabled picture book that is included in a special edition box set of One Direction’s new Take Me Home album. Continue reading
Now, when someone hovers over the cover of Taylor Swift’s latest album Red, using her app, they will unlock exclusive new video footage of Swift. Continue reading
It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.” Continue reading
Using the new F21POP augmented reality mobile app, shoppers can scan images on store window clings or on the pages of the Forever 21 magazine to reveal videos of the brand’s winter collection. Continue reading
To promote the album “Songs from the End of the World,” Springfield has enlisted AR app-maker Aurasma to create the “Rick Interactive” app, which is available for iOS and Android. Continue reading
