Unless you’ve been hiding under a rock the past week or so, you’ve likely heard of Pokemon Go. The augmented reality game from Nintendo based on the uber-popular Pokemon franchise has been a hit right from launch.
For those who keep up, 2014 is sure to be an exciting year, with much competition, interesting mobile marketing campaigns and a fast pace.
The Gizmo greeting cards pair up a mobile app with stickers that can be placed on the greeting card to bring it to life.
The app uses augmented reality to help car owners perform routine maintenance tasks (like checking the oil and other fluids) on their cars themselves.
There are a number of AR markers scattered throughout Chuck E Cheese restaurants which trigger animated characters when viewed through a mobile device running the app.
McDonald’s has created a mobile app that combines augmented reality with GPS and time/date to give customers a better idea of what goes in to the food they are eating.
UK pop star Robbie Williams has added an AR feature to the cover of his Take the Crown album. When fans scan the cover with their mobile camera using the Robbie Williams app between now and Christmas, they will unlock daily treats.
‘Tis the Season for creative marketing campaigns and augmented reality app-maker Zappar is not disappointing. Zappar recently released an augmented reality advent calendar that is very fun and creative.
The University of Newcastle’s project uses the Layar app to deliver video, slides and images of buildings lost long ago right where they once stood.
The band’s label, Sony Music has partnered with augmented reality app-maker Zappar to create an AR-enabled picture book that is included in a special edition box set of One Direction’s new Take Me Home album.