Using the new F21POP augmented reality mobile app, shoppers can scan images on store window clings or on the pages of the Forever 21 magazine to reveal videos of the brand’s winter collection.
Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
Over the past year, we’ve seen Augmented Reality in malls, transit posters, direct mail, print magazines, restaurant menus and now music album covers….and who better to be the musical AR pioneer than Justin Bieber.
GQ has partnered with AR platform Aurasma on GQLive, an AR app that will deliver extra, 3D content to readers when they hover their mobile device over the magazine pages. According to the GQ release, the app will recognize ads and editorial content as AR markers and offer up “videos, 3D modeling, and more.”
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform.
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
Virgin Media is using the augmented reality mobile app Blippar to enhance the reader experience for its customer magazine.