Dear Agencies: If You Aren’t Experienced in Digital Ads, Stop Telling Clients You Are

I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.

What to Look for in Selecting a Digital Agency

Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…