Today’s stat updates are focused on YouTube. Below are some of the new and updated YouTube stats from this round. As always, for many more stats, please visit the full post for many, many more stats.
So, you thought emojis were just a millennial fad? Well, think again. Emojis allow advertisers to portray real-world expressions and feelings in one simple image, enabling them to easily add sentiment and emotions into their ad, without the use of words.
Facebook released their quarterly earnings report earlier today and all of my Facebook stats posts have been updated. Lots of good stuff about mobile, monthly and daily users along with revenue stuff. I also worked in a number of other stats I have had sitting in my logjam over the past few weeks.
As always, this slideshow is only a sample of what I have for new Facebook stats. Be sure to visit all of my Facebook posts, listed at the bottom of this post, for hundreds more.
I get a lot of requests for new stat posts these days and one of the most requested companies is usually Yahoo. Makes sense since Yahoo is one of the oldest, largest and most visible digital companies around. Here are the more interesting Yahoo statistics I was able to dig up. As always, I will be updating and adding to this post as more stats become available, so be sure to check back often.
Did you know that the average American watches over 9 years of television over the span of their life?
Or that 65% of US households have 3+ TVs?
Luckily we have this interesting and informative infographic on everything you need to know about the viewing behaviors of Americans. This topic is extremely relevant for markets and advertisers to look at the statistics and facts about just how we are watching TV.
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here […]
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
Several companies made headlines this year by finding social media success in creative new ways. Let’s take a look at 10 of them here.
Will advertising help Instagram or make users – and ultimately profits—flee?