Tag Archive for AdAge

Do Sponsored Tweets and Blog Posts Help Crisis Managers?

AdAge ran an interesting article this week about Walgreens social crisis management campaign aimed at getting a leg up in their heated battle with Express Scripts, their former pharmacy benefits provider. The campaign, which includes paying for positive blog posts and positive sponsored tweets, is relatively new ground in the crisis management world and has raised a few eyebrows.

Bing Adding Facebook Friend Likes to Search Results

According to AdAge, Bing will soon begin adding recommendations from your Facebook friends to your search results.

This is the latest in a never-ending game of social one-upmanship being played by Google and a Microsoft/Facebook alliance, and comes just a few weeks after Google unveiled their own version of the like button, +1.

Facebook to Turn Your Likes into Sponsored Ads

AdAge is reporting that Facebook is launching ‘Sponsored Stories’ as a new option for Advertisers. Sponsored Stories promote your individual interactions with a brand to your friends. Your ‘likes,’ check-ins and wall posts are all fair game in this new…