The University of Newcastle’s project uses the Layar app to deliver video, slides and images of buildings lost long ago right where they once stood.
Now, when someone hovers over the cover of Taylor Swift’s latest album Red, using her app, they will unlock exclusive new video footage of Swift.
Software developer PendAR has transformed one of the most popular titles of recent years, Angry Birds, into a 3D augmented reality video game.
Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker.
GQ has partnered with AR platform Aurasma on GQLive, an AR app that will deliver extra, 3D content to readers when they hover their mobile device over the magazine pages. According to the GQ release, the app will recognize ads and editorial content as AR markers and offer up “videos, 3D modeling, and more.”
The augmented reality activation is brought to you by BBC Home Entertainment partnered with Appshaker Ltd. In support of the new BBC/Discovery Channel “Frozen Planet” DVD, 3D scenes were constructed and augmented reality was used to make mall shoppers feel like they were interacting with polar animals.
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
Nike recently used 3D projection mapping in a one-day experiential activation in Japan. The promotion was for the new Nike Free line of super-flexible running shoes.
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
Here is the plan in action. Using augmented reality, this LEGO store in Ströget, Copenhagen, Denmark shows off your LEGO Star Wars product in animated 3D when you hold the box up to the kiosk.