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For a chance to win $10,000, Greenies for a year and other prizes, Facebook users are asked to like the Petsmart page and then submit a picture of their pet in a Halloween costume using their Monster Cute Photo Contest app.
Entries are organized in specific categories such as: Scariest, Cutest, Healthiest Smile, Rockstar Pets and Funniest.
In addition to the chance to win cash, entrants also receive a coupon for Greenies once they’ve completed their submission.
Contest, Cute Pet Pics and Coupons- PetSmart has all the elements for a successful Facebook campaign with this one.