Study: A Like is Worth More Than a Tweet Last Updated May 9, 2015 By Craig Smith Filed Under: Digital Advertising, General Marketing, Social Media Mashable has a very interesting piece about a recent internal study conducted by the event-organizing site Eventbrite. Everyone has a story. We help you tell yours. Begin your journey today... According to the study, a Twitter tweet is worth $.80 in event ticket sales and a Facebook like is worth $1.34. Not exactly scientific, but definitely worth a read for digital marketers.