Academy of Motion Picture Arts & Sciences (AMPAS) has been criticized in previous years for their lack of social media integration into their annual Academy Awards extravaganza. This year (Sunday, 2/27 8|5p on ABC), they are trying to make up for lost time by launching a number of new initiatives aimed at engaging a younger, and more connected, demographic.
- AMPAS’ newly redesigned website gives you the opportunity to predict the winners and go backstage via streaming video. To do so is going to cost you though. AMPAS is charging $4.99 for this “All Access.”
- iPhone App allows you to make your Oscars predictions and compete with friends.
- The new Oscar Backstage Pass iPad app gives users a live behind-the-scenes look-in before and during the show (for $0.99).
- AMPAS streamed Oscar nominations on Academy’s facebook page.
- You can follow AMPAS on Twitter: @TheAcademy
- It appears that the Twitter #hash of choice is simply #Oscars
- AMPAS has been adding a great deal more content to their Youtube page of late.
All in all, not a bad effort for an organization traditionally seen as an older, establishment-type group. My biggest two concerns are these:
- The content is a bit on the lite side. Maybe this will pick up as Sunday night gets closer.
- Why make people pay? It seems to me that if you are trying to establish your social media presence, wouldn’t you make everything free the first year to build a following?
So what do you think?