Occasionally, I get a little free time (OK, I just don’t sleep for a while) and write an eBook or two. These books are based on my first-hand experiences with each topics and offer the best practices and tricks that I have learned along the way. Being a digital marketer by day means that I see a lot of social media successes and mistakes. My goal with these eBooks is to help you have more of the former and avoid the latter.

All of my eBooks, to date, have been distributed through wedu’s (the company I work for) website.

The Complete Guide to Marketing Your Business on Pinterest

Pinterest has more than doubled its user base since the beginning of 2012 which should come as no surprise to anyone in the digital marketing world.

We all know that sharing visual content is hot and a very effective way to market your products or services. We see this trend everywhere online: Image posts on Facebook regularly achieve the highest engagement rates; Display advertising is more effective on websites than textual ads; Image-heavy eMagazines like Flipboard and Zite are extremely popular; and visual social networks like Instagram and Pinterest have grown exponentially.

Heck, even Twitter is getting more into the image-sharing game.

Images are great because they generally speak for themselves and are super-easy to share. Many a brand has found that, using creative imagery, they have been able to tell the story of their brand in a more intimate and relatable way.

OK, OK so image marketing is popular online and you should be on Pinterest, you get that. So how do you take advantage of this powerful network of 25 million users waiting to like and pin your products?

In my team’s latest eBook, The Complete Guide to Marketing Your Business on Pinterest, we’ve created a bunch of “How Tos” that walk you through some of the tactics that have worked for our clients, covering a number of areas of Pinterest marketing from creating a Pinterest page and building your community to driving Pinterest traffic to your website.

Advanced Facebook Tactics to Achieve Optimal Page Reach & Engagement

Businesses have countless reasons for setting up a Facebook page these days. Building brand loyalty, generating website traffic, improving customer service, driving offline sales and product research are all examples of outcomes brands value and are looking to achieve when setting up shop on the world’s largest social network.

Generally speaking, all of the desired Facebook marketing outcomes listed above are predicated on building a solid community of individuals who are inclined to enjoy your product or service and then engaging with this community every day on a somewhat personal level.

So how do you do that? It’s actually easier than you think, providing you are willing to invest a bit of time and money in your Facebook efforts.

In this eBook, Advanced Facebook Tactics to Achieve Optimal Reach and Engagement, I walk you through some of the tactics that have worked for my clients while covering the following areas of Facebook page building and management:

• Building an engaged fan base;
• Reaching your fans’ news feeds with posts;
• Advertising creatively to address a number of objectives;
• Ensuring the look and feel of your page is optimized for window-shopper conversions;
• Creating images that will engage fans.

I have also included a couple of case studies from recent client Facebook campaigns that illustrate many of the suggested tactics in action and the success we reached by implementing them.