Small and Medium-sized businesses shouldn’t get too excited. Much like everything else Twitter does for brand advertising, the barrier to entry is pretty high. According to the article, it looks like it will cost a business a committment of $25,000 in advertising to secure a Twitter brand page.
More interesting was the last part of the post. They mention that Twitter is rumored to be updating brand pages already. They mention the addition of iFrames (think Facebook page tabs) as a potential upgrade. Very interesting.
Two questions arise from this report that I’d love to get your comments on:
1) Are you in favor of Twitter’s regular practice of pricing out most SMBs? Sponsored tweets and Brand Pages are clearly skewed towards large, Fortune 500-types, based on their minimum spend requirements.
2) Would you like to see iFrames on brand pages? or does that over-complicate Twitter and move it too far away from the simple, micro-blogging tool that we all know and love?